Top 20 vision and mission statements

Vision and Mission Statements

What is your business doing to improve the lives of its customers, employees, community and other stakeholders?

The foundation of every great company revolves around three key things. The vision, mission and values.



Why does your business exist? You need to ensure that your mission statement is clear and well written out. Your mission describes what your company does and how you are different from other organisations in your competitive space.



What are your core beliefs? What are your core guiding principles that govern everything that you do?

Values are important as they shape the culture of your business. Examples include: integrity, compassion, honesty and accountability.



Your vision should be informed by your mission and your core values. Think of where you would like your company to be in the next 5 to 10 years and make it a story that describes that current reality that you are not happy with. You should then prepare a great write up of where you want your business to be in the next 5 to 10 years.


Our top 20 vision and mission statements are provided below:


Item Company Vision Mission



Toyota will lead the future mobility society, enriching lives around the world with the safest and most responsible ways of moving people.
Through our commitment to quality, ceaseless innovation, and respect for the planet, we strive to exceed expectations and be rewarded with a smile.
We will meet challenging goals by engaging the talent and passion of people who believe there is always a better way.
A commitment to being a company that customers will choose and will feel good about having chosen. Toyota has expressed that commitment with the slogan: “Rewarded with a smile by exceeding your expectations”.
2 Boeing



Connect, Protect, Explore and Inspire the World through Aerospace Innovation. Connect, Protect, Explore and Inspire the World through Aerospace Innovation
3 Amazon

To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.
4 Microsoft

To help people and businesses throughout the world realize their full potential. To empower every person and every organization on the planet to achieve more.
5 Tesla


To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles. To accelerate the world’s transition to sustainable energy
6 Google


To provide an important service to the world-instantly delivering relevant information on virtually any topic. Organize the world’s information and make it universally accessible and useful


We believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world. Spreads ideas
8 Linkedin


To create economic opportunity for every member of the global workforce. To connect the world’s professionals to make them more productive and successful.
9 AirBNB


Tapping into the universal human yearning to belong—the desire to feel welcomed, respected, and appreciated for who you are, no matter where you might be. Belong anywhere.
10 Intel


If it is smart and connected, it is best with Intel. Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.
11 Ferrari


Ferrari, Italian Excellence that makes the world dream. We build cars, symbols of Italian excellence the world over, and we do so to win on both road and track. Unique creations that fuel the Prancing Horse legend and generate a “World of Dreams and Emotions.”


We will radically shift the global economy toward small business by empowering people to easily start, confidently grow and successfully run their own ventures. We are here to help our customers kick ass. We do that by living our strategy and ruthlessly prioritizing our work to create simple elegant technology that delights our customers – all while delivering service that is second to none. Every single day, we join forces across teams and groups to break down barriers, build new markets and stare down the impossible until the impossible blinks.




Our vision for commerce is one that is enabled by people, powered by technology, and open to everyone. To be the world’s favorite destination for discovering great value and unique selection.
14 Facebook

People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. To give people the power to build community and bring the world closer together.
15 Accenture

To become one of the world’s leading companies, bringing innovations to improve the way the world works and lives. Helping our clients create their future.

Tata Power

To be the most admired and responsible Integrated Power Company with international footprint, delivering sustainable value to all stakeholders. To earn affection of customers by delivering superior experience and value, thereby making them our ambassadors.Driving competitiveness by operating our businesses at benchmark levels.Executing projects safely with predictable benchmark quality, cost and time.Growing profitably across the power value chain and allied areas, in focus geographies.Being the lead adopter of technology with a spirit of pioneering and calculated risk taking.Practicing ‘Leadership with Care’ by pursuing best practices on Care for our Environment, Community, Customers, Shareholders, People and creating a culture that will reinforce our values.Enable employees and associates to achieve and unleash their full potential to deliver outcomes in a sustainable way.

ArcelorMittal South Africa


To be the preferred supplier of steel solutions for the development of sub-Saharan Africa. We aim to achieve our vision by producing safe, sustainable steel. Pursuing operational excellence in all business processes. Producing innovative steel solutions for our customers. Caring for our environment and the communities in which we operate. Striving to become an employer of choice. Living the brand values of sustainability, quality and leadership.
18 Vodacom

Vodacom is a leading African communications company providing a wide range of communication services, including mobile voice, messaging, data, financial and converged services to over 110 million (including Safaricom) customers. The Vision is to be the best network and offer the best value and service. To empower everyone to be confidently connected.
19 American Express

American Express

To be a leading provider of payment solutions. Leverage our local and global expertise to be a leading provider of payment solutions for our customers by delivering high quality, innovative and world-class products and services; while maintaining the highest standards of governance and ethics
20 Apple

We believe that we are on the face of the earth to make great products and that’s not changing. To bringing the best user experience to its customers through its innovative hardware, software, and services.